When you first begin your domain name search, it helps to have a small set of terms or phrases in mind that best describe the domain you're seeking. Once you have this list, you can start to pair them or add prefixes & suffixes to create good domain ideas. For example, if you're launching a mortgage related domain, you might start with words like "mortgage, finance, equity, interest, house" then play around until you can find a good match.
Make the Domain Unique
- Having your website confused with a popular site already owned by someone else is a recipe for disaster.
Make it Easy to Type
- If a domain name requires considerable attention to type correctly, due to spelling, length or the use of un-memorable words or sounds, you've lost a good portion of your branding and marketing value. I've even heard usability folks touted the value of having the letters include easy-to-type letters (which I interpret as avoiding "q," "z," "x," "c," and "p").
Make it Easy to Remember
- Remember that word-of-mouth and SERPs dominance marketing (where your domain consistently comes up for industry-related searches) both rely on the ease with which the domain can be called to mind.
Keep the Name as Short as Possible
- Short names are easy to type and easy to remember (see the previous two rules).
Set Yourself Apart with Branding
- Using a unique moniker is a great way to build additional value with your domain name. A "brand" is more than just a combination of words.